Resources

Free guides and tools for planning your website.

Checklists and templates I use with clients, plus the tools I recommend for running a site.

Guides and templates

(6 downloads)

Free guides

All

Planning

Content

After launch

Everything to decide before a project starts: goals, pages, content, domain and who signs things off.

The same brief I fill in with clients on the first call, ready for you to complete on your own.

A page-by-page outline for writing homepage, about and service copy without starting from a blank page.

Titles, descriptions, headings and the Google tools to connect, explained without jargon.

Updates, backups, forms and speed checks to run once a month so nothing quietly breaks.

A simple sheet for recording visits, enquiries and where they came from, month by month.

(Toolkit)

What I set up for clients, and what I would use if I were running your site.

Webflow Website builder

For marketing sites that need to look sharp and be easy for a small team to edit.

WordPress Website platform

For sites that need specific plugins, WooCommerce, or an existing team already using it.

Figma Design

Where every design is drawn and approved before any building starts.

Google Search Console SEO

Shows how Google sees your site and which searches bring people to it.

Google Analytics Analytics

Tracks visitors and enquiries so you can see which pages are doing their job.

Cloudflare Speed & security

Keeps the site fast worldwide and filters out bad traffic before it reaches you.