Skip to main content
Case Studies / Coast Cycles

Coast Cycles E-commerce Migration & QA.

A WordPress catalogue migration for a premium bike brand across two regional stores, with every batch quality-checked before it went live.

Client Coast Cycles
Type E-commerce Migration & QA
Scope Catalogue migration, product listings, assembly guides, QA
Platform WordPress (Elementor)
3 Buzzraw ranges rebuilt
2 Regional stores
3 Assembly guides
(01)

The challenge

Coast Cycles, a premium bicycle and mobility brand, was rebuilding its product catalogue in WordPress and Elementor and migrating it off BigCommerce across two regional sites. I was brought in to rebuild the catalogue accurately and keep it consistent, with as little supervision as possible.

(02)

The approach

  • Product pages across the full Buzzraw Classic, Pro and X ranges, including spares, accessories, components and electricals
  • Replication of the catalogue to a second regional store using the client’s copy workflow
  • Step by step assembly guides for all three bike models, rebuilt from source video and image files

Because I already understood the CMS and e-commerce structure, I worked straight from the brief and adapted quickly when requirements changed partway through. The part that mattered most to the client was that I treated the migration as a quality check, not just a copy job. On every batch I reviewed each page and sent back a documented list of issues rather than letting them slip through, including:

  • Broken sliders and non functioning image galleries
  • Missing images and empty product entries
  • Product name mismatches between the old and new sites

I also delivered against tight, same day client deadlines without dropping that level of checking.

(03)

The results

The client received a clean, consistent catalogue they could trust, with every known issue flagged rather than buried. The relationship was reliable enough that they brought me back across several rounds of work through 2022.

“

See it live Click Here
See the projectCoast Cycles ↗